Spread across 29 states and 7 union territories, our country is home to numerous opportunities and possibilities. Standing tall on the foundation of 1.3 billion dreams and needs, India has demonstrated a stupendous economic growth over the past couple of decades.
The big leap which the country undertook in early 90s, brought about economic liberalization, familiarized people with international trade scenarios and opened up new business prospects.
India accomplished recognition on the global map leading to an abundant influx of foreign investments and MNCs and introducing the country to a new dimension of consumerism. Indians were exposed to global brands, different products and services and new job opportunities.
Globalization also stirred up the need to regulate business practices to match up to international standards.
Corporate giants and conglomerates entered the market which led to fierce competition and the consequent need for strong branding, advertising and publicity.
And this resulted in the rise of a crucial business function – Corporate Consultancy.
Corporate consultants are professionals who support organizations in analyzing competition, designing business strategies and most importantly developing and sustaining their reputation.
Today, one of the most important investments which an organization undertakes is the one towards reputation management to secure its offline as well as online identity. Dealing with an aware and demanding audience requires organizations to consistently focus on safeguarding their image. They advice organizations on preventative and reconstructive approaches which they can adopt to secure an untainted character.
These professionals define the organization’s positioning and messaging in conjunction to its vision and mission and develop a business strategy which is communicated to the internal and external stakeholders. Consultants also ensure that the sales & marketing teams are aligned with the PR and digital function to ensure a uniform and seamless flow of communication.
Warren Buffet rightly says:
“It takes twenty years to build a reputation and five minutes to ruin it.”
Today’s digital age has made it possible for people to access any kind of information at the click of a button. Consumers have a platform to interact, vent, network and share their opinions with each other; they have a voice. This makes it important for brands to have a strong, engaging and transparent digital presence.
Organizations look up to consultants for their expertise in recommending tactics to strengthen their social media footprint. Consultants have an in-depth know-how about the different technical aspects like SEO, ORM, website management, key words tracking, content development which define an organization’s digital assets.
A responsive brand is perceived as a sensitive one, an organization that cares about its’ consumer’s feedback.
Consultants help brands in tracking conversations and drafting relevant responses to queries and ensuring that every query is responded to.
Apart from being competitive, the current dynamic business environment which we operate in requires organizations to be innovative, spontaneous, attentive and aggressive. Corporate Consultants help organizations achieve this by providing pertinent solutions to take informed business decisions.
THE VIEWS AND OPINIONS EXPRESSED IN THIS ARTICLE ARE THOSE OF THE AUTHOR AND DO NOT REFLECT THE VIEWS OF SPEAKIN, ITS MANAGEMENT OR AFFILIATES. SPEAKIN MAKES NO REPRESENTATION AS TO ACCURACY, COMPLETENESS, CORRECTNESS, SUITABILITY OR VALIDITY OF ANY INFORMATION ON THIS ARTICLE AND WILL NOT BE LIABLE FOR ANY ERRORS, OMISSIONS OR DELAYS IN THIS INFORMATION OR DAMAGES ARISING FROM ITS DISPLAY OR USE.
Author: Suresh Rangarajan
Suresh has over 19 years of work experience in Corporate Communications encompassing Media Relations, Corporate and Brand Reputation Advocacy, Stakeholder Management, Internal Communications and Employer Brand positioning, Convergence through Digital PR and managing Event and Activations.